The importance of giving back to the community

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Nelson Mandela himself demonstrated the power of giving back and being selfless. So in his honour, organisation should do the same. Businesses who give back to the communities who have helped build their companies are a testament to the true meaning of success. The public provide support as customers, workers and/or advocates for businesses all over South Africa; by giving back, companies can show their appreciation for this continued support.
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Coming together to give back

Paintcor, paint manufacturers in Africa and real estate agency Ambassador Letting, did exactly that – they gave back – when they joined Cosmo FM in thanking the community. Two RDP house residents received a home makeover and one of these homes belongs to Gogo Elisa. She takes care of her three grandchildren whose parents passed away from AIDS. The other house is home to two young orphaned girls.

paintcor charity work

In order to give back, in a small but sincere way, to a community that has seen suffering, Ambassador Letting lent a hand by donating cement, and as a paint manufacturer, Paintcor donated paint and supplies. This illustrates how organisations can stand together to participate in activities that would better the community. This is a perfect example of how small acts of kindness can truly transform the lives of others.

Participating organisations do not simply provide the required funds but can lend a hand by getting stuck in and giving their time in the form of community service.

Given Ambassador Letting’s 25 years of experience of dealing with the diplomatic and corporate letting of properties, they are definitely property experts. This, along with Paintcor’s collective experience in producing high-quality paint and their high ranking among paint wholesalers in Johannesburg since 1986, made them the best candidates for the job.

paintcor charity work

Sharing that good feeling

Cosmo FM 90, an up-and-coming radio station that was established in September of 2012 and has been on the air since July 2016, covered the story with flair. Cosmo FM 90 broadcasts events that aid in the development, empowerment and entertainment of the community. They shared that giving-back-good-feeling on the air to reiterate the same compassion into the community. What a selfless occasion!

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